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About Us

A Local Company. A Quiet Standard.

Rooted in Karuizawa for decades — serving travelers from across Japan and around the world.

Matsuba Taxi at a Karuizawa hotel entrance at dusk
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Our Story

Of Karuizawa, by Karuizawa.

Matsuba Taxi was founded in the foothills of Mt. Asama, where the air is thin and the seasons arrive with quiet drama. For decades, we have moved the people of Karuizawa — and the travelers who fall in love with it — through these forests, lakes, and historic streets.

We are not a national chain. We are a local taxi company, run by people who live in this town. Many of our drivers have called Karuizawa home for their entire lives. That intimacy with the place is at the heart of how we serve.

For visitors from abroad, we hope to be a calm and welcoming first impression of Japan, and a thoughtful companion throughout your stay.

What We Value

A quiet, considered approach to service.

Four principles that have guided us since the company began.

Safety First

Safe driving, without compromise.

Daily vehicle inspections, regular driver training, and strict alcohol and fatigue management. The safety of our passengers is not a feature — it is the foundation of everything we do.

Rooted Locally

A taxi company of Karuizawa.

Our drivers know which roads are quiet in summer, where the maples turn first in autumn, and which café opens earliest on a snowy morning. Local knowledge is something we cannot teach quickly — and we have it.

Hospitality

Courtesy in the Japanese tradition.

Clean vehicles, polished shoes, considered language. We attend to the small details so that your time with us feels effortless. Many of our drivers speak English and are happy to assist international guests.

For the Traveler

Tourism support, the local way.

Beyond simply driving, we are happy to share recommendations, adjust itineraries on the fly, and help you discover the Karuizawa that doesn't appear in guidebooks. Your trip is yours — we are here to make it gentler.

Company Overview

Company Information

Company Name Matsuba Taxi Co., Ltd. (松葉タクシー有限会社)
Representative Kazuhiko Matsuba
Head Office

Saku Head Office

779-2 Sarukubo, Saku, Nagano 385-0011, Japan

TEL +81 267-67-4321

Branches
  • Karuizawa East Office

    305 Karuizawa-Higashi, Karuizawa-machi, Kitasaku-gun, Nagano 389-0104

    TEL +81 267-42-2181

  • Ueda Office

    2-5-9 Tokida, Ueda, Nagano 386-0018

    TEL +81 268-23-1161

  • Miyota Office

    2422-23 Miyota, Miyota-machi, Kitasaku-gun, Nagano 389-0206

    TEL +81 267-32-3311

Group Company

Shigeno Matsuba Taxi

977 Shigeno-Otsu, Tomi, Nagano 389-0512

TEL +81 268-62-0422

Fleet 94 vehicles in total (9 large / 85 standard) — across all branches, as of May 2026.
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Reservations

Reserve Your Taxi

English support available. We look forward to welcoming you.

+81 267-42-2181

Open 24 hours